You need to do some advance planning to optimize the shoot. Plan them in by making a list of possible cutaways found at each location. Though writing itself isn’t planning, the resulting script is the basis for every single decision you’ll make in prepping production. Have you given your "talent" sufficient time to learn the script? Create a Blog to Boost Your Content-Based Marketing, 3 Rules for Navigating the Marketing Jungle, 3 Elements of Modern Marketing Success: Visibility, Credibility, and Distinctiveness. Script, but don’t over script. Depending on your reasons for making the video, you may want to invest in a high-quality camera to create a professional-looking project, or you may want to use whatever is available for a cheaper option. You get the whole thing built, only to find that you cant get into the bathroom because you forgot to plan for a door. Dr. Robert G. Nulph teaches college-level video and film production and is an independent video/film director. The first place to start in planning your shoot is with a look at the purpose of the video and the intended audience. Whatever the case, getting a camera to shoot video on should be your first step. A marketing thought leader, she has contributed to Forbes, CNBC, Data & Marketing Association, DM News, and Target Marketing magazine. You'll learn about the essential planning and pre-production steps, and then I'll take you through the shoot itself. While a lot of big ideas come from the C-suite, not all executives know how to write scripts. Shooting a production without a script is much like building a house without a set of blueprints. However, if you’re planning on shooting the entire video with live footage, you will need professionals experienced with live filming as this can be extremely difficult to do well. You also must schedule around the child’s parent or guardian. It can also result in an overall better video. Knowing the purpose of the video will also help you plan for special equipment you may need. Wow, I have lots to learn! This includes the camera angles you’ll use, lighting set up, and more. Lighting is also critical in how the end product looks. The result may not be stunningly high quality, but it’ll be done in a short while and cost almost nothing to make. In the best videos the pictures do most of the heavy lifting in terms of telling the story – and if you don’t know the story you won’t know what to shoot. “But I’m not working on a multi-million dollar shoot,” many students of filmmaking cry. For showing an audience how to weld, you would have to include the equipment setup, safety features and procedures, prepping the materials and the welding process itself in a step-by-step process. Plan this out ahead of time and you will save time and resources during the actual shoot. Even what seems like a simple diversion from your dive plan could have deadly consequences! Write a rough script in advance – but be prepared to revise it as the story can change during the video shoot. If you are trying to persuade an audience, identify those shots that will best support your point of view. If you’ve done a good job with the who and why part of the production plan, what to shoot is totally determined by your script – the blueprint for the production. In this case, the word shoot refers to a shooting session. Planning your videos before you shoot is not only going to elevate the quality of your work overall, it’s going to make your shooting much easier so you’ll actually be able to create better work, faster. ); parking for the crew, cast and client; access to location (are you going to be lugging equipment up five floors because the elevator is out! Again, this does not mean you have to begin when they are available; you just have to make sure the schedule works around their availability. ); and light (will you have sun coming through the windows?). Knowing why you are shooting your footage, as well as the audience for which you are shooting, is very important when planning your shoot. It requires pre-production planning and post production editing. How about a storyboard? The pre-production stage of your video is just as important as the filming stage. This isn’t something that has to be set in stone, but it should be a guideline … Before visualizing your idea with a storyboard or writing the script, there are … Renting equipment on the weekends gives you three days of use for the price of one. For information on video editing and production, check out the many For Dummies books that help you better understand what’s involved. The first place to start in planning your shoot is with a look at the purpose of the video and the intended audience. Chefs have prep stations and recipes, teachers have a curriculum and schedule, and builders have architects and blueprints. Remember the weekends! Very good article, short and to the point. A fairly new hand-held digital video camera and a high-quality microphone are capable of producing effective video for your marketing, especially for use on the web where low-resolution video files are usually used, making camera quality less important. Shooting good video takes more than competent lighting, sound, and camerawork. Create a timeline. Next all you have to do is click and drag. You then break it down into locations and a shooting schedule. In-person, this works. Write a simple, clear script and time it before you bother to shoot any video. Now that you know why and for whom the project will be shot, as well as where and when, you need to concentrate on what to shoot and how to plan that shoot. Partner with us to reach an enthusiastic audience of students, enthusiasts and professional videographers and filmmakers. This will be the category for the type of event you’re going to create first. if you’re willing to use your computer to do it yourself. Click here to contact a sales representative and request a media kit. The best way to determine the what is to make a comprehensive list of everything you want to see and hear in the video. If you go out into the field or studio without a plan for your shoot, you will end up wasting a great deal of time deciding what you want to do. You open Word, or Illustrator, or your old-fashioned sketchbook and there it is waiting for you. In the full course, The Instructional Video, I'll take you through that process step by step. Just like any other marketing tactic, content is king. This list will eventually become a shot list, but you have to do a few things to it before it becomes final. Welcome to this web-based tutorial on the basics of shooting a video. Is there a big barking dog nearby? See the later “Designing Ads for TV” section for advice on how to write an effective video script. Check out the video below to see how a shot list can translate into reality: Only a true script is specific enough for planning. It is much more cost-effective to make your shooting decisions sitting at home alone or with a small pre-production team than to make those decisions on location while the cast and crew wait for you to make up your mind. It is very important to have both a location and talent standing by if there are cancellations or changes due to location availability or weather. Knowing why you are shooting your footage, as well as the audience for which you are shooting, is very important when planning your shoot. Keep your script brief because the typical spot ad’s length is measured in seconds, not minutes (when you purchase ad time, you’ll see the options, which usually range from 15 or 20 seconds to a minute). If you want actors, consider recruiting them locally and even asking people to volunteer. 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